Making the Most of Yahoo! 360
Friday, June 3, 2005 at 12:35AM What if someone handed you a network of high-quality contacts and
prospects on a silver platter? Would you take it? Of course you would!
Yet, day by day, business owners are signing up for Yahoo! 360 with the best
intentions, only to sit on their account as if it's going to do all the
work for them.
If you too are having difficulty deciding how to start building your presence, here's what I suggest:
- Invite ALL your friends and professional acquantances to join your Yahoo! 360 Network. Sooner or later they will be invited by someone. It might as well be sooner and it might as well be by YOU.
- Educate your contacts why it's in their best interest to not just grow, but groom their individual networks of contacts. Staying relevant is a low-key investment with high returns of ongoing attention.
- Don't try to host your professional or business blog on Yahoo! 360. Treat it strictly as a social networking tool to keep people informed about personal affairs and dealings. Social Networking is a HIGH TOUCH medium. If you're thinking about starting a business blog as part of your onine marketing strategy, email me and I can get you started on the right track.
- Take the initiative to chime in
on other people's blogs. The best way to start any relationships is to say
something. Yahoo has given us a preemptive head-start, if you'll just be proactive in
taking it.
The sooner you start proactively building your network
on Yahoo!360, the bigger your network will become.
I believe Yahoo is provisioned to become the d'facto social networking
service on the internet. It's maintained its position as the largest
internet property for years, and everything it touches turns to
gold. It won't be long before all your friends and
colleagues are invited to get their very own Yahoo! 360 account. But
you can get in right now, and you can be the one to invite them.
It would seem Yahoo! replenishes your Invites as they get used up. In
case anyone else is interested I have 70 more Invites to give out. You
can email me about
yours here.
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